The history of the Arthur Murray Franchised Dance Studios began in 1912 with a man named Arthur Murray, an American symbol of entrepreneurial success and social dancing. Murray was among the first to use advertising techniques considered cutting edge at the time. His concept of selling dance lessons by mail, one step at a time, took the use of direct mail to a new level. Murray’s creative use of print advertising attracted national attention, as did his business acumen. In March of 1920, using students from Georgia Tech, Murray arranged to have music transmitted to a group of his dance students a few miles away. This was the world’s first radio broadcast of live dance music for dancing.
Arthur Murray dance teachers can be found not only in the studios, but on the movies sets in Hollywood; backstage on Broadway; and partnership with major entertainers to promote the music that the world dances to. Whenever a movie involves dance, it’s good bet that AMII has been involved in some way, shape or form. Such movies as Dirty Dancing, Dirty Dancing II, Dance with Me, Flash Dance, Beautician and the Beast, An American President, True Lies, Saturday Night Fever and Scent of a Woman are some of the films which have used Arthur Murray instructors to either teach a dance to the stars and/or dance in the film.
The Arthur Murray Franchised Dance Studio’s name appears regularly in major national magazines that include Vogue, Martha Stewart Wedding, Smithsonian, Sport Illustrated, Woman’s Day and more. Wherever advertisers want to reach consumers with a message of romance, intimacy or just plain fun, you’ll see dancing, from the Gap now famous Khaki Swing commercials to dancing M&M’s and gas pumps.
Arthur Murray International’s commitment to dance goes even further, with senior management heavily involved in the world of professional and amateur competitive dance, known as DanceSport. Many of Arthur Murray’s official have contributed to bringing competitive ballroom to the forefront as an Olympic Sport.
All Arthur Murray franchised Dance Studios are independently owned and operated by individuals who started as dance instructors and worked their way up to the executive level. By the time they are qualified to purchase a franchise, they have experienced every phase of studio operations, from teaching and supervising to marketing and managing. It is possible for an ambitious person to advance to a top executive job and become eligible to be a franchisee within just few years.
Building from within has kept the studio system strong, with franchisees that are committed to the Spirit of Excellence which is the hallmark of the entire Arthur Murray system. Currently there are approximately 250 Arthur Murray Franchised Dance Studios worldwide.
What's Different About Us?
- All programs include group lessons, private lessons, and practice parties
- Select programs include unlimited group lessons and practice parties
- Over 100 years of teaching experience
- We bring in the top teachers and champions to work with our students
- Family oriented and comfortable atmosphere for you to enjoy
- Recognized as the world leader in teaching beginner students to dance
- Teachers are all certified to teach all partner dancing.
- Teachers have won multiple awards for dance